Resume

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Experience

Design Strategy

San Francisco, CA

2024

Brand and Marketing Strategist, Pool

  • Supported strategic planning process for a pre-seed startup creating digital services to foster adult friendships.

  • Developed and executed brand content and marketing strategies, achieving 10.7k impressions and acquiring 100+ engaged users within one week of launch.

  • Conducted comprehensive user and market research using qualitative and quantitative methods to inform brand design, user personas, customer journey maps, and product prototypes.

Design Strategy

San Francisco, CA

2023

Experience and Brand Design, Goldlink

  • Designed and executed a live pop-up event featuring personalized jewelry pieces, enhancing brand visibility and customer engagement.

  • Utilized innovative spatial design and strategic storytelling to drive marketing and brand efforts, resulting in significant social media impressions and engagement.

  • Created consistent brand and marketing content to drive customer interest and participation.

  • Created a marketing strategy with multi-channel campaigns (email, survey, social, and event-driven)

  • Achieved a 62% completion rate and generating 1,000+ new digital impressions.

The RealReal

San Francisco, CA

2016 - 2021

Product Photography, E-commerce

  • Led a team of photographers to develop product photos for The RealReal’s e-commerce platform and to maintain brand continuity.

  • Ensured all digital assets were web-ready while managing products, photographers and workflow.

  • Trained photographers to meet quarterly goals and to ensure visual brand standards.

  • Collaborated cross-functionally with copywriting, retouching, and styling teams to produce visual assets.

Pacific Produce

South San Francisco, CA

2025

Sales Account Manager

  • Owned 30+ restaurant accounts, tracking sales and engagement, and increased customer retention through proactive relationship management and tailored communications.

  • Developed reporting dashboards and tracked KPIs to inform sales strategy and internal recommendations.

  • Designed and distributed weekly communications and newsletters highlighting product trends and pricing, ensuring restaurant teams had clear, timely information to support decision-making during service.

  • Created customer onboarding guides and FAQs that streamlined ordering processes and improved adoption, functioning as lifecycle marketing and retention tools.

Education

MBA, Design Strategy

California College of the Arts — 2022 - 2024

BA, History of Art and Visual Culture

BA, Art

University of California, Santa Cruz — 2012 - 2016