Goldlink Jewelry
A pop-up experience that fuses memories and jewelry.
Client: Self-Initiated
Role: Design & Experience Strategy, Branding
Challenge: How to design a jewelry experience that is not confined by gender expectations.
Scope: Experience Design, Design Strategy, Iterative Testing & Prototyping, User and Market Research
Timeline: 3 Months, September - December, 2023
Introduction
Goldlink Jewelry is a concept pop-up experience that fuses memories and jewelry for sentimental individuals who want a keepsake to commemorate the important people or moments in their lives. Our pop-up involved a design process where we explored customer journeys, high concepts, and competition analysis to guide our final product. The Goldlink pop-up experience was designed with extensive user research, innovation, creativity, and iterative prototyping.
Contribution
I played a key role as experience designer and brand strategist. My role was critical from start to finish of the project, from user and market research to leading the brand and experience design. My focus was on elevating the branding and customer journey throughout this experience from creating content for customer outreach, the physical touch points in the pop-up, to extending the experience via social media. My responsibility was to fuse memories and jewelry into each step of the pop-up experience.
Goal
To integrate and design an experience that our audience will value and find memorable. Goldlink pop-up was created to revive memories using story prompts through a physical and digital experience.
Outcome
A fully functional retail experience in a pop-up event hosted by DMBA at California College of Arts in San Francisco
75 participants engaged in pop-up
An seamless end-to-end experience with clear and coherent branded experience that was expressed across all touch points