Pool for Friends
Pre-seed startup app that helps make adult friendships easier.
Client: Self-Initiated
Role: Brand and Marketing Strategist
Challenge: How might we help people make friendships easier.
Scope: Venture Pitch, Design Strategy, Innovation, User and Market Research, Brand and Marketing, Business Plan
Timeline: 4 Months, January - May 2024
Introduction
Pool is a social planning app designed to streamline the process of organizing get-togethers among friends in today's busy world. Recognizing the challenge that adults face in maintaining meaningful connections amidst their hectic schedules, Pool provides a solution that prioritizes simplicity and social wellness. The development of Pool involved an in-depth exploration of user journeys, leveraging high concepts to address the loneliness epidemic effectively, and conducting a thorough competitive analysis to ensure a standout product in the market. The app was crafted through rigorous user research, innovative design thinking, and iterative prototyping, resulting in a user-friendly interface that makes social scheduling both enjoyable and effortless. Pool is more than just an app; it's a tool that brings people together, fostering stronger relationships and happier lives.
Contribution
As the Brand and Marketing Strategist for Pool, I played a crucial role from the project's inception through its launch. My work spanned user and market research, design strategy, and branding, ensuring Pool's mission to enhance social connections was embedded in every element. As a team, we developed a positioning strategy to distinctly place Pool in the market, and led branding efforts to resonate with our target audience. Additionally, I crafted content for our marketing channels, focusing on digital and social media strategies for user engagement and reach.
Goal
To develop a comprehensive business plan for Pool, culminating in a pitch to a panel of expert judges. Our aim was not only to showcase the potential of Pool as a transformative tool in social planning but also to secure the foundation necessary for entering pre-seed funding.